The Overlooked Power of Starting Your Own LinkedIn Group

With the ability for anyone to create LinkedIn Groups around niche interests, topics, and industries, LinkedIn Groups present a major yet underutilized opportunity to position expertise and engage new professional contacts.

Especially for ambitious solopreneurs, consultants, and boutique agencies, founding and cultivating your own Group around your specialty demonstrates multiple dimensions of thought leadership.

Firstly, it automatically designates you as an industry insider and go-to resource on the topic worthy of educating peers. You organically attract new followers and community members eager to learn from your curation in that field.

Additionally, moderating conversations allows you to weigh in with insights others seek from seasoned veterans. Share articles, advice, personal experiences, and more to nurture your personal brand as an accessible expert mentor.

And self-created Groups grant valuable real estate to promote services, content offers, and events relevant to the target audience assembled. Yet, this should be done judiciously and helpfully rather than a hard sales pitch.

Some Tips for a Successful Group -

1. Facilitate genuine dialogue and engage Group members through polls, questions, member introductions and spotlights, etc.

2. Make it a true value-driven community you actively participate in, not just a broadcast channel.

3. Define the objective and culture of the group by outlining a purpose, setting clear guidelines about the tone, type of content to be shared and discussed, and the rules of engagement -  including how repeated violations will be handled.

4. Ensure the Group remains spam-free, as spam is a common reason why individuals leave groups. 

5. Promote and grow the group by researching and reaching out to relevant individuals, associations, and contacts. Utilize your network on LinkedIn and other communication channels available to you. 

In our attention economy, founding a Group puts you center stage while allowing you to redirect that stage light fluidly on members and subjects that warrant awareness.

The platform, reach, and authority is right on LinkedIn. Will you claim and amplify it?

What industry or topics could benefit from your Group leadership today?

```````````

At New Terra Digital, we understand that each person’s LinkedIn experience, goals, and current strategies are unique and offer strategy sessions where you lead the conversation. If you’d like to schedule a 30-minute session, you can do so here. 

Also, we offer numerous resources and guidance through our social media channels and newsletters - LinkedIn, Instagram, Newsletter sign up.